TCC’s eXpedite Mobile Forms Solution Highlighted in a Webinar Hosted by National Experts and Featuring Oklahoma Department of Human Services

Posted by Michelle Thomas, TCC’s Senior Policy Advisor

Many states are considering how to improve the efficiency and effectiveness of their early childhood licensing and monitoring systems. Recently, a nine state peer learning group, supported by the National Center on Early Childhood Quality Assurance, focused on five key areas of an early childhood licensing and monitoring system:

  1. Assessing caseloads, improving caseload distribution, and using workload analyses data
  2. Developing of core rules, including assessment of risk levels
  3. Using core rules for monitoring and enforcement
  4. Establishing inter-rater reliability and other quality assurance strategies
  5. Using licensing data and technology

OKA “Using Licensing Data and Technology” webinar was held on July 27, 2017, and featured Jennifer Towell and Kristi Simpson from the Oklahoma Department of Human Services (OKDHS).

The presentation highlighted information about how Oklahoma uses, eXpedite, TCC’s mobile forms solution. Oklahoma is one of the states who use our solution to collect licensing data in the field, send it to their licensing management system in real time and display it on a website for parents who are searching for child care.

To find out more about TCC’s early childhood data system and mobile forms solution, and to request a demo, please contact Mike Boyle at Mike.Boyle@e-tcc.com.

Ascend people

 

Business Benefits of Training an External Audience, Part 6

Posted by Ann Fuerst, Ph.D., TCC Chief Learning Strategist

This the next post in a multi-part blog series on the business benefits of training an external audience.

Pricing Strategy

Pricing strategy is a way of finding the price of a service or product offered by a competitive organization. Along with other components such a product, place, promotion, competition and market demand, it helps in estimating the profit for a company.

Calculate the Cost to Create the Training

To provide efficient training, overall cost of the service provided must be calculated at the outset. Certain factors such as the content of the course, compensation of instructors if used, the cost of promotion, advertisements etc., must be calculated in order to avoid compromising on quality of the training provided and to ensure a profit for the company.

Understand the Competitive Landscape

As the saying goes, “keep your friends’ close but your enemy’s closer”. To estimate the success of a course the marketing tactics of rival companies should be researched and understood. Find out their strategies, the pricing, the packaging and essentially the methodologies used to sell. This will help you assess your competition and how best to offer your course.

Estimate the Demand for Your Product

Know your target audience. Find out if they are interested in your product. The demand will be based on how necessary it is for them. There are two approaches to this:

  1. Bottom up: Here, the demand is estimated based on presumed calculation and rationale.
  2. Top down: The calculations are made based on affordability, accessibility, ability to use, and awareness.

Feedback from the first few customers will help you understand the future prospective of your service. Another factor to consider is market growth. If your course fails to grow according to the general market growth of that time period, it will be a loss for your company.

Experiment with Packaging and Pricing

When you walk into a store to buy clothes, you would always buy something that looks the best amongst the available options but at the same time which is within your budget. The same principle applies in products and services. To attract more customers the packaging should be different than what is available in the market but at a price which is not heavy on the pockets. It is important to remember however, that the pricing cannot be set too below the competitive price which might lead to a price war and a loss for your company.

Here are some pricing options to consider:

Free trial

This includes a limited period of unpaid access to courses after which a price must be paid to continue. The accessibility of the course can also be limited in a manner that allows the customer to utilize the course for limited chapters or accessibility to certain courses for a period.

“Freemium” or Sneak Peek

Freemium is a clever approach to selling a wherein basic content of the course is provided for free whereas advanced content would require the client to make payment (premium). Most digital products are sold this way.

Subscription-Based

This model has been shown to generate higher profits and increasing customer flow. It is one of the most commonly used models for ecommerce. There are two main types:

  1. Recurring Orders: The client can pay for the same set of courses at regular intervals which allows for retention of clients. They can be motivated by being given discounts on subsequent purchases.
  2. Curated collections: Based on their purchase, other products on the same or similar topics can be suggested.
Pay Per View (or Course)

The client can pay for courses separately based on their requirements. This erases the profit made on bulk orders but allows for exclusivity.

To download the entire paper, please visit our website https://www.e-tcc.com/resources.

 

Business Benefits of Training an External Audience, Part 5

Posted by Ann Fuerst, Ph.D., TCC Chief Learning Strategist

This the next post in a multi-part blog series on the business benefits of training an external audience.

Marketing Strategy

When you plan to market your courses, it’s necessary to formulate a plan which takes into account risk factors and presents market strategies. So, how do you market a successful course? Which aspects must be taken into consideration to be on par with your competitors?

Invest in Your Website (hint – your LMS!)

In a day and age where time is money, the key to attracting prospective clients is by allowing them to know you in a crisp yet informative manner. Your website is your best bet. Keep it simple but impactful. Emphasize on how your business differs from your competitors without compromising on ease of access to information. Make it user-friendly. Make it strike a chord.

Optimize it making it easy for search engines to search. Create a product page where you encourage learners to enroll for a free course to experience your training. Use a blog to familiarize learners with the features of your training courses.

Social Selling

So, you have your website online, how do you make it reach the target audience? Here is where social media comes into play. Sites such as Twitter, LinkedIn serve as a quick and brilliant portal to promote training methodologies and courses. Package your courses in enticing offers such a free trials, freemiums and self-assessments and advertise those using trending keywords. This will show clients you respect their needs thereby increasing your credibility and their trust in you.

Thought Leadership – Make Yourself an Expert

The success of your training venture is based on how interested the customers are kept. Monotony will eventually lead to failure as better ideas are acted upon by rival companies. Innovative approaches to interactive learning via simulations, games, quizzes, flash cards etc. help in keeping competition at bay. Therefore, you must develop the ability to visualize and lead the company into with future while continuing to make advancements. Write thought leadership articles, blogs, and white papers to draw attention to your offerings.

Know the Difference Between B2C and B2B eCommerce

B2C – Business to consumers is based on individual selling.

Here, you must focus on individual requirements and cater to them. This can be enhanced by facilitating hassle free viewing of ratings, comments of the course by other customers and providing suggestions based on choice. It can be further enhanced by implementing promotional offers, discounts and vouchers and payment via authorized portals such as PayPal.

B2B- Business to business.

Here, unlike B2C, you offer your services as a bulk to an organization. Even though it is within the LMS, the organization can make the offerings field-specific. For example, it can be directed towards whole institutions such as schools (how to make teaching interesting in schools, or teaching math made easy) or hospitals (effective office management, or communicating clearly with patients).

This would require bulk purchases, discounts, payment options with availability of electronic renewal.

Communication Plan

Without the right communication, the efforts put into creating fantastic training for sale is futile. It should be easy to access, understand, and review. Identify the target audience and objectives. Plan for communication channels such as emails, newsletters, blog posts, promotional videos, and webinars. Be sure to use these for each phase of the life cycle of the training such as pre-launch, launch, and post launch.

Hooks to Keep Them Coming Back for More

Craft a blitzkrieg of follow up messages. It’s important to let your customers know you are interested in their feedback and you value their opinion. Take a personal interest in how the course is working for them. Have they achieved their desired goal? Has the content been helpful in the expected way? This leads to maintaining consumer loyalty and bringing in new clients.

Use Netflix like recommendations: An audience appreciates a business where they can access more by giving less. Companies like Netflix profit on this motto. By offering a variety of courses with a one-time pay satisfies client curiosity and need. The packages can differ in contents and cost with or without a validity period attached to it. Leverage your LMS to market and upsell to existing users by emailing them discount coupons and course recommendations. All of these techniques make accessing new content easy for your customers, enticing them to buy more.

To download the entire paper, please visit our website https://www.e-tcc.com/resources.

Success Story: TCC Partners with Specialty Medical Drugstore to Launch GoGoMeds.com

Posted by Steve Fey, TCC Director of Sales and Marketing

TCC partnered with Specialty Medical Drugstore to oversee and develop their partner site, GoGoMeds.com.

Background:

TCC has partnered with Specialty Medical Drugstore to develop and create a user-friendly web application, GoGoMeds.com. This application helps users to order low cost medications online and have them delivered right to their door. Specialty Medical Drugstore is located in the greater Cincinnati Ohio area and is a VIPPS accredited pharmacy. Specialty Medical Drugstore is certified and licensed to do business in all 50 states, and they earned their accreditation through the National Association of Boards of Pharmacy.

GoGoMeds offers a price comparison tool, giving instant access to their price plus the three lowest prices available on the market for the medication. GoGoMeds offers almost 1,000 prescription medications, is free to use and requires no membership to gain access to the lowest possible price with fast convenient delivery. The website will continue to be updated with new medications added weekly.

Proven methodology:

TCC was contracted to oversee the development of the website and address additional software needs. TCC is a Capability Maturity Model Integration (CMMI) Level III assessed software development company that delivers high quality software using industry proven methods. TCC uses CMMI and Agile techniques to continually improve project management, engineering, support and process capabilities to develop high quality software products that exceed the expectations of our customers.

 Proven Team and Service:

The TCC team is using the Agile methodology to deliver the project incrementally and releasing the product in phases to better fit the customer’s needs.

Seth Neawedde, a Senior Software Architect has brought his knowledge and expertise to the project and has lead the team on developing this website. With this project being started early summer and having a go live date of October 2017, it took a dedicated team to work around the clock to get this website up and functional for its customers to quickly and efficiently order their prescriptions.

Scope:

Specialty Medical Drugstore’s intent was to move the traditional pharmacy into a nationwide online marketplace and TCC was tasked with building a system that can handle a large volume of people from across the country to be able to search for and purchase drugs at the same time. In May of 2017, TCC has been hard at work overseeing and developing the software behind GoGoMeds.com. This includes the price comparison tool all the way to the back-office queuing system. TCC has used the latest Microsoft SQL technology and Angular framework to build out the functionality for the website. This functionality includes searching for drugs, creating user accounts, ordering online, and allowing Specialty Medical to interact with customers and fulfill orders.

In the End:

On the day of the site’s launch, GoGoMeds.com was featured on Fox Business News with the CEO of Specialty Medical Drugstore, Ron Ferguson. They discussed the website and its price comparison tool as well as the importance of low cost drugs for people who currently cannot afford their high-priced prescriptions. After airing on Fox Business News GoGoMeds.com has seen an increase in traffic and orders from both new and existing clients.

This is an exciting project for TCC as it will continue to build and grow with Specialty Medical Drugstore as they expand their business and client base. TCC will continue to provide technical enhancements and software changes to help GoGoMeds.com continue to run smoothly and help customers order their prescriptions quickly and effectively through the GoGoMeds.com.

To read the official Specialty Medical Drugstore Press Release please visit https://specialtymedicaldrugstore.newswire.com/news/specialty-medical-drugstore-launches-gogomeds-com-20007629.

To learn more about TCC’s custom software development please visit our website https://www.e-tcc.com/software-development.