By Melissa Waters, TCC Learning Technologies
We have all been there – sitting in the waiting area of the automotive repair shop, wondering how much time and money we are going to spend. Perhaps recognizing both are in short supply. Once we drive away, we trust the problem was solved and we don’t have to do this again.
The key is trust, isn’t it? We must trust the shop and the automotive technician who did the work. How do we know who to trust?
One way is through Automotive Service Excellence (ASE) Certification. I recently read an interesting article in MOTOR Magazine on the issue of trust and competence in the automotive repair industry. Chabot, B. (Ed.). (2013, November). ASE Certification: It’s a Matter of Trust. Retrieved April 04, 2018, from https://www.motor.com/newsletters/20131104/WebFiles/ID2_ASE_G1_Cert.html
This article explains that ASE is a non-profit organization formed in 1972 as the result of investigation of fraud in the auto repair industry. It was decided that a national automotive technician certification program would be a way of being sure that technicians have the education and skill required to do their jobs.
The article stated that research has shown that ASE certified technicians have better accuracy, fewer returns, greater productivity and longer employment tenure than non-certified technicians. Also, customers recognize ASE certification and associate it with competence and professionalism, which increases consumer trust.
The article pointed out that employing ASE certified technicians makes smart business sense for shop owners. It gives customers the sense that this is the right place to spend their service dollars.
To find out more about TCC’s Learning Technologies, including our Auto Library technician training, please visit our website https://e-tcc.com/auto-library.